– Holy (censored) ChatGPT only released four weeks ago and SEO professionals have already figured out some insane applications for IT. Applications that are making their website traffic go vertical. And in this video, I'm gonna
share them all with you. And I'm also gonna address
the elephant in the room. Is Google going to die? If users can get their
questions answered instantly and easily from an ai, why
bother sifting through 10 results on page one of Google,
some of which are ads. For the past four weeks, I've
been digging into ChatGPT and I finally have an
answer to that question.
Let's take it back to the beginning. A whopping four weeks ago in just five days since
it's released ChatGPT tracked over a million users. Elon Musk called it quote, "scary good". What does it do? It's a free dialogue based tool driven by artificial intelligence. You can ask it a question
or give it a command such as write me a thousand word blog post on the benefits of apple cider vinegar. And it does exactly that and
it does a damn good job too. Scary good. The crazy thing is that ChatGPT isn't just a database of stuff like apple cider vinegar. It was trained with a wide
set of general knowledge that it can apply to
do a variety of tasks. This search and journal article
gives an excellent analogy. It's similar to how a
human learns, for example if a human learns carpentry fundamentals they can apply that
knowledge to build a table even though that person
was never specifically taught how to do it.
ChatGPT is based off GPT. That's generative pre-trained
transformer, version 3.5 the latest and greatest of
Open AI's language models. Now, before I get into all
the incredible SEO abuse cases for the tool, whoops, did I say abuse? I totally meant use cases. We'll take a closer look at ChatGPT and explore why Google is
terrified of this technology.
The first reason is ease of use. Just look at how easy
it is to find answers to your questions compared to
the typical Google experience. If I ask ChatGPT, what
should I bring to Thailand? Bam, here's list of nine things I need to
pack, passport, visa, clothing and so forth. But if I ask Google, I
don't get a quick answer. I get a list of websites
that I need to sort through. Which one of these should I trust? And for many search queries the top slots are gonna
be taken up by ads. Ain't no ads in ChatGPT. And speaking of getting a faster answer Google articles are written for SEO. Let's say you want us to
know how many calories are in an apple.
So you open up this article
in position one of Google look at how much content you need to get through to find the damn answer. The entire article should
actually just read calories 95 but if it did, it would
never rank on Google. Meanwhile, ChatGPT says, hold my beer. Here's your quick answer, ChatGPT is also dialogue based. You can legit have a
conversation with it, ask it which is better for
living as an entrepreneur San Francisco or Austin? First, you get your answer. You can then ask the question
that's really on your mind which has better burritos and it will remember
that we're still talking about SF and Austin.
Another insane reason is that ChatGPT can freaking code, watch this write me PHP code for
a mortgage calculator. There you go. Here's code that you can
put on your own website and have your own link bait
mortgage calculator in seconds. Now, there's more powerful
SEO applications than this and we'll get to them all later. But first I wanna look at the other side of the argument why Google might not be in as much danger as we think. First off, and this is a big one GPT still messes up facts a lot. When you're looking for answers you need to be able to trust your source. Look at this answer to the ChatGPT question, which
websites use Woo Commerce, Shopify? Their main competitor uses Woo Commerce? – What? – This Yahoo Finance article
puts it clearly ChatGPT doesn't know the difference between truth and falsehood. It'll just make up a story on the spot.
No one in their right mind should look at a tweet and believe it, the same way. No one should look at the output of ChatGPT and believe it at face value. And the problem is, if you
don't already know the answer then you have no idea if it's wrong. And that poses a big
threat to user confidence. A big reason for its inability
to answer facts correctly is that GPT was only trained
on a data set up to 2021. If you asked ChatGPT, it
will openly tell you that and of course, this
limitation will go away if they figure out how
to train it in real time.
In comparison, Google has
way more data to work with namely the entire internet. There's 1.14 billion
websites on the innerwebs. Google has a capacity to crawl
and index all of them adding to its massive database of
information at its fingertips. To get questions
accurately answered ChatGPT was only trained on 570 gigabytes of data source from books,
Wikipedia research and websites. And while 570 GB is a lot it's hardly 1.14 billion
websites worth of data your hard drive is
likely bigger than that. As we talked about before, ChatGPT has the advantage that
you get a quick answer from one source. That's sometimes a good
thing, but sometimes it's not.
Imagine you're searching for something like best backpack for hiking. In situations like this you want a variety of
different opinions and reviews. Google provides you with a
curated list of trusted sources so you can pick what you wanna believe. People like freedom of choice just try to take that away from them. Speaking of reviews, they're
non-existent on ChatGPT. My buddy Steve Toth pointed
this out, he's coming over to speak at Chang
Mai conference next year and asked ChatGPT what he should do. Cooking classes were on the list so we asked which ones are the best. It wouldn't give him the
names of cooking schools no reviews and no links to their websites. That's not very helpful. And what if you need someone with experience to answer your question let's say your question
is, do I have an ulcer? You wanna make sure you're
reading content produced by a qualified medical professional like this handsome doctor
and this Healthline article. But probably the biggest reason that you shouldn't think Google
is threatened by ChatGPT.
Is simply that Google
doesn't like AI content. Google has said multiple times that AI generated content
is against our guidelines. Can Google detect AI content now? Not quite, at least not
algorithmically and not without human intervention,
but that may change soon. This search engine journal article reveals that OpenAI the company behind ChatGPT. Is working on a cryptography
based watermarking technology that will leave a footprint on AI generated content. So can be detected,
but there's simple ways around the watermark detection too. Now, before I get into
the ChatGPT applications that have already changed
SEO forever, there's one huge reason that Google
isn't going anywhere because Google is Google. Let's take a step back
and think about things. This is Google we're talking
about here, the biggest company in the world with over a
trillion dollar valuation. If Google really thought
ChatGPT was a threat it would acquire it. And because of this, I stand
firm that Google is not dead. Meat SEO isn't dead, and in fact, the job of the SEO professional just
got more powerful than ever. Let's take a look at what you can do at ChatGPT to supercharge
your SEO strategy.
