AI for Marketing & Growth #0 – Applications of AI in Business

Hey and welcome to our brand new series in
which we’re going to get you up to speed on A.I. for Marketing & Growth. A.I. is a super hot topic at the moment. But most of us don’t know how to fully grasp
it You’re probably interacting with A.I. more
than you realize already. Multiple times a day possibly. It decides if your incoming email is spam
or not, if you're qualified for a loan or not, if that person on the dating app is a
good match for you. Even down to the music suggestions you’re
listening to on Spotify and Siri directing you to the nearest restaurant. This stuff isn't actually magic and in a "the
future is now" cliché-kind-of-way you're on the receiving end of this technology every
single day. So the future isn't now…the future is actually

Training an algorithm to predict future outcomes,
using a principal component model to learn about your client's’ personalities, analysing
text to extract sentiment automatically on your product and grouping 650 000 lines of
data to cluster clients into different segments with machine learning all sounded like rocket
science to me a while ago. Now I do it as easily as I use Excel or Illustrator. They are my new secret weapons. In 5 years “proficient in machine learning”
will be a must-have on any manager’s CV But for now it’s still a rare skill! And it’ll give you a strong competitive
advantage if you learn these skills before the rest does. You’ve probably heard about this, but the
Digital Skills Gap is growing exponentially and you’ll gonna be required to learn an
ever-growing number of new fundamental skills if you want to stay on top of your game and
relevant. Master the fundamentals and you can master
the rest! A.I., and machine learning especially,  are
fundamentally going to change your role as a manager or marketer.

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